I've kind of wondered how you would structure something to have incentives line up.

Sign a contract saying you pay nothing for as long as you are actively swiping/matching/communicating, but if you stop for 1-2 months you have to pay? Rather feels bad... but maybe the 'lucky' users would be more willing to pay since they found someone? As it currently is & the article describes, current dating app revenue feels super scummy from top to bottom.

Maybe even a discount/refund if you come back to the app after a month or two off :D