To quote Bill Burr roasting Apple, there's a bit of "Einstein - Gandhi - Me" going on, but its way below the threshold for identifying themselves as a founder, IMO.

"Please don't use HN primarily for promotion. It's ok to post your own stuff part of the time, but the primary use of the site should be for curiosity."

I was not "talking up" my company. I made a reference to it, by name, on a relevant thread. This is well within the guidelines.