Yep. This is very similar to the "catch-22" that IBM wound up in with OS/2 and the Windows API. On the one hand, by supporting Windows software on OS/2, they gave OS/2 customers access to a ready base of available, popular software. But in doing so, they also reduced the incentive for ISV's to produce OS/2 native software that could take advantage of unique features of OS/2.
It's a classic "between a rock and a hard place" scenario. Quite a conundrum.