>Imagine it’s 2021, peak MDS, and you meet the CDO of a large bank. “Oh cool,” she says, “you’re the CEO of a tech company. What does your product do?” What do you say?
>“We build a tool that leverages the power of the cloud to apply standard SQL and software engineering best practices to the historically mundane (but critical!) job of data transformation.”
>“We’re the standard for data transformation in the modern data stack.”
>I will tell you that, empirically, option #2 is more effective.
This tallies with what I've seen from a lot of enterprise CxOs and their teams as technology hype moved from big data and block chain and onto data science/machine learning.
There is so much to write about this, but I'll just recommend "Life Cycle of a Silver Bullet" http://freyr.websages.com/Life_Cycle_of_a_Silver_Bullet.pdf, which deserves more attention than it's had on HN.