Mail (physical means of communicating in writing and print) and email (connecting two people with digital signal) are similar but not a great comparison when comparing consumption of natural gas. Technology literally created additional markets for the same material, by modifying it so it could be transported more efficiently over long distances. I think you could say the new methods of natural gas production and storage are more efficient just as easily as saying the old methods were simply inefficient (it would have been possible to pipeline gas from AU to markets across the ocean, but it didn’t make economic sense because it would have been terribly costly and thus an inefficient use of resources)