> the one that grew up before phone spam became the norm
I think there's been phone spam for a long time, it's just that previous generation's phone spam was so innocent. An unsolicited salesman calls and tries to sell you some magazines. If you actually buy the magazines, you'll actually get the magazines.
Compare that to today. The caller records your voice and even saying "hello" might allow them to clone your voice and then use your voice to scam your spouse. If you buy their magazines (or whatever the modern equivalent is), you'll probably get it, but also they might just steal your money and sell any information you give them on the personal data markets.
This is the same in advertising too. Old TV advertisements told you about a product and then hoped you'd buy it when you went to the store, fair enough. Compare that to today's YouTube advertisements that are often straight up scams and merely watching the ad or viewing the associate website is revealing information about yourself which will be sold unregulated.
Is this a rosey view of the past? Are we just suffering late-stage capitalism or is there something more specific we can blame these changes on?