Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years
forbes.com
forbes.com
Amazon is a web 2.0 company. Therefore they don't or won't "get" the next thing, i.e. web 3.0 or simply mobile. I'd argue that they're going to own it with a combination of the Kindle Fire selling like hot cakes and the always on cash register they've inserted in my pocket with their excellent iPhone App.
(It's a tiny sample, but with the handful of prime members I come in contact with on a regular basis it's a running joke how much of our shopping is done at Amazon and the majority of it through the mobile app. It's such an incredible one-two punch of speed, convenience and power to consume.)