Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years
forbes.com
forbes.com
What does capitalizing, or doing well with social even _mean_? I think Amazon has done quite well in social, and here's why: If I'm looking to gauge the quality of a product, I'll probably look it up on Amazon and read the customer reviews.
The value of that social aspect (i.e. getting the opinions of fellow people) of Amazon is much higher than any amount of likes, re-tweets, or an imaginary Amazon+ social network thingie.
Social is only valuable to a business if you can leverage it in some way. And looking at Amazon's review system, I would say that they have done quite well in social.
IIRC, that was the only line in the 20-minute routing that drew boos/groans.
Facebook on the other hand - I'm noticing a (slow) trend of people getting bored with it. I don't think people are bored with Google searches. Plus, as a company Facebook is much more vulnerable - a lot less money, a one-hit product with nothing else outside the social network to show for themselves. Yes, both use advertising, but that's a business model, not a product/service. It's like arguing Apple only makes money from selling hardware. Google has multiple products/services that use advertising. Facebook has one.
Facebook has massive growth potential. Smartphone usage is continuing to increase and people are using Facebook on smartphones to communicate (free text messaging essentially). Also with their purchase of instagram photo sharing on Facebook will continue to increase further.
Personally I think both will still be around in 5 years (although they will probably look very different) but I think Google carries the most risk.
"they built a competitor"
I've never used it but I thought that the Android equivalent of Siri was just voice recognition/dictation?
Further, if "free texting" and "Instagram" are what is going to keep Facebook afloat... well I hope for their sake, you're wrong. I can tell you from the app and mobile web experience alone, no one I know has ever used Facebook messaging as a replacement for SMS. Plus there are a dozen dedicated services that fill that role better (Google Voice included no less).
Nearly everyone I know uses Facebook Messaging instead of texting. They still use texting but too but more and more and relying on Facebook Messaging (I think this is because Facebook has a dedicated iOS messaging app which is much better than the full Facebook app). Their may be dedicated services that fill the role better but 'everyone' is on Facebook (And Google Voice is US only).
I probably didn't explain the Instagram thing properly. Facebook is become (maybe it already is) the photo sharing platform of choice. You can already share privately with friends & family very easily (from where ever you are thanks to smartphones). Now that they own Instagram they also have a great system for allowing people to share photos publicly too. This will help people stay on Facebook - if they don't they lose access to thousands of photos they have uploaded and the many more they are tagged in.
I think Google search will die instantly if anyone ever gets a vastly superior search product. I used to use Yahoo! in 75% of my searches mixed with others on the 25%, then along came Google and I found I could get my answers faster on 99.9% of my searches. If Yelp+Siri+Wolfram+whatever turns out to be a much better way, then goodbye Google. But I think Google is really good at building technologies, they have a lot of smart people, and they won't let someone get away with supplanting their search engine without giving it serious competition, which Yahoo! was unable to do. Google is trying to take over Yelp, they are competing with Siri, they even try to compete with Facebook. Maybe eventually they'll die, but they aren't letting anyone get the huge jump on them that they got on Yahoo!.
If Google "disappears", they'll turn into an IBM or a Microsoft. Not even Amazon is quite at that level. And Facebook is absolutely not at that level. Maybe one day, but not yet. Being a Zuckerberg hater, I don't expect it to ever happen.
Thoughts after reading the article: "Hah! Notta chance."
Perhaps a bit of "Hmm, that's pretty interesting coming from a dead tree magazine.." /s
And you should really work on not letting your biases against the messenger influence your opinion of the message.
The article failed to do that. In short, I don't see either of those two companies failing barring some horrendous unexpected event.
As for the messenger, I just find it kind of funny (in a sad way) that one of the last bastions of a dying industry is predicting the imminent death of one that's alive and kicking.. more so one that has an issue with quality control and FUD-filled headlines.
It's like the buggy whip manufacturers saying these newfangled steam buggies will never go anywhere.
I think that sums up this article.
The rest of the article was mildly interesting even if they are Forbes and even if they are wrong that Google will completely disappear. I don't think Google will. But I still think it's interesting to watch history unfold as we see the evolution of the internet and all related technologies, so I like to hear people's opinions on it. Thus I kept reading.
Which is why I'm stupefied that people nowadays continue to use MySpace as an example of "it could happen to you" bogeyman story for startups. It was destined to fail or be replaced. There is no lesson there except don't make a product that sucks and hope that people don't notice. They noticed. They found Facebook.
I would argue that risks come from companies which through ingenuity can deliver a better option to an existing one (search, social, etc.) And while mobile seems to be growing force, I see it as a complement rather than a competitor to the web; certainly not one that will render the ‘Web dead.’
This isn't going to change. I can't work on an iPad or on my phone. While we all have two arms and two legs people will be working at desks and while people work at desks they will also occasionally browse social sites at their desks.
Mobile is big, but it's not ever going to completely replace web applications designed to be viewed at desks. We haven't even begun to see the start cloud based software, this is all on top of the fact that a huge percentage of the worlds population isn't even on the internet yet.
The web is changing, as ever, but outrageous claims like this are either a product of ignorance or shameless marketing.
Also, one possible technological scenario is that our smartphone acts as our central profile repository and when we get to a desktop machine the smartphone talks to it to connect to data, apps, and log you in. In that way the desktop becomes a seamless part of the mobile experience, providing the larger form factor as needed.
So you can actually implement this as all mobile and no cloud, or all cloud and no mobile, but the two are rather synergistic when combined, since mobile devices talk to the cloud and download software from the cloud. Whether the desktop gets my user data from a phone or the ethernet port doesn't matter, but I suspect it could very well do both, using the phone to handle recognizing it's me and logging me in, then using the internet connection to download my desktop apps and larger data. Dropbox can sync data between devices on the same LAN or the internet as needed, so we can do the same for desktop-phone synchronization too.
Who thinks that? Especially about Facebook.
It is also worth noting that Google dominates mobile search even more than it does traditional search.
Some context from the question: If they can tell I'm talking about restaurants they can show me just restaurants. If I type in the name of a park, I don't want real estate and insurance companies with coincidentally the same name. Maybe asking a question in a full sentence like you do with Siri gives better context clues? Or maybe Siri just likes to assume a small set of tasks (calendar, looking for a business, making a task) and so is good at guessing those contexts but would be bad at other things. I can't really say much about Siri because I have an iPhone 4 and not a 4S. Oh well.
Google does do a bit of context guessing, like using Geo IP to guess my location, so a business or restaurant name comes up with local businesses.
- Web is dead
- Amazon is not social
- Google the same as Facebook and obsolete ...
This is HN. Please stop posting and up voting this stuff, thanks.
Because we will never have Forbes 2.0
Because I think it will.
LOL
We will never have Web 3.0, because the Web’s dead.
Yawn. The person writing this is clearly clueless. The web is not going die. Anyone who says things like this is clearly an iPhone junkie and not really paying attention to the larger picture, and the fact that web apps are quickly catching up to iPhone app experiences, and are quickly going to overtake them. Native mobile apps are a short term fad. They're toast in the long run, because they go against the natural order of things -- network-based software is the future regardless of how cool a silly game you just downloaded is. Data is moving to the cloud, therefore software will move the cloud (not your mobile device), and nothing can change this trend... not even Apple. > web apps are quickly catching up to iPhone app
> experiences
They are not. > and are quickly going to overtake them.
They are not. > Native mobile apps are a short term fad.
They are not. > network-based software is the future
True. Have you noticed, how many native apps get their data from network. > Data is moving to the cloud,
True. > therefore software will
> move the cloud (not your mobile device), and nothing can
> change this trend... not even Apple.
Have you heard of iCloud? Apple is already there. You are just confusing networked apps, data in the cloud and web apps. Native apps can have all that and still offer superior user experience. They will always have that advantage—no matter how fast the browsers get they will still be a middle man.Mobile apps are essentially a re-invention of the CD-ROM software era, in a new slick iPhone interface. Millions of people constantly re-downloading and upgrading the same software millions of times again and again. It's basically Windows freeware/shareware all over again. Some of these apps might have connection to a website, but it's just tacked onto an ancient software paradigm. Whereas when you starting building a web-based app, you already developing for that new hyper-networked paradigm.
In "the future", your web browser becomes the desktop, or the mobile UI, and the internet is the software. I promise you, in the long term, it does not matter how successful Apple, and previously Microsoft, are at deceiving you of this future. It will happen. And it is happening. Everywhere right now, there are millions and millions of developers building HTML5 apps, and every improvement to today's browsers is building our future software paradigm -- and it will not be controlled by Apple or Google.
Web apps are improving such that they will be able to match the same experience and speed of native apps. JS engines run faster, WebGL allows 3D games, caching of files allows faster starting times. Maybe they'll get close to native speed, unlikely to match it due to middle man (browser, plus overhead of compiling JS vs pre-compiled Obj-C). But you still have re-downloading when the cache clears something out (or else you copy more mobile app features by letting the user declare what stays in the cache permanently). Mobile apps are re-downloaded once per update. Web apps will be re-downloaded more often than that even with good caching (maybe, I guess you could cache infinitely until you run out of space, so with sufficient space it's equivalent). So while web apps are playing catchup quite well, mobile apps still have advantages.
Payment models are different generally, but the models would work fine regardless of the web app vs. mobile difference. Web apps tend to be subscription based, mobile apps tend to be buy once with infinite free upgrades, or using some newer experimental model like "freemium". But you could make a buy-once web app or a subscription mobile app, and IIRC people already have.
So, the technologies are converging, and at the end of the day you still have to get the software from the developer to the user.
JS+WebGL+CSS+HTML+localstorage+... vs. Obj-C+Cocoa, that's just format war. Open web+browsers vs. curated Apple App Store + iOS vs. un-curated Google App Store + Android, that's platform war. Someone will win. But people will be using software on their mobile devices, regardless of how and where they get it or what's under the hood. Mobile is next, and the interconnectivity of the web will be working with it, and social will be working with it, and whatever else comes in the future will also add and change things of course.
Firstly a browser based application is always going to suck because it's based in a browser. Reflect on that, it's an application running on an OS inside an OS. It doesn't matter how fast it gets, it's a subset of a subset of controls.
Secondly, and this I'm not so confident about, but still believe in. Browsers have sucked at apps for the last 10 years and are going to suck for another 10 years because the HTML standards committees move so slooooooooooooowwwwwwwwwwwwwwwwwwwwww. That's why Flash dominated and why native apps are going to dominate. HTML finally has moved to take on Flash just as Native Apps killed flash. They're a whole generation behind!
And the third reason? It's all based on javascript. It is practically impossible at the moment for normal programmers to write medium complexity javascript. ECMA 5 has been released with a whimper instead of a bang. It's pathetic. So anything written as a web app will be inferior to the much more manageable programming languages on the native apps, even though it's [cry] Obj-C and Java. Javascript is an order of magnitude worse for complex apps than those two.
Finally, the growing number of OSes. It ultimately means a growing variance in the quality, speed and modernness of HTML implementations and support, you're always going to get an edge going native on every OS. Previously we had Windows. Then Windows and a little Mac. Then Windows, Mac & iOS. Then Windows, Mac, iOS, Android. Then Windows XP, Windows Vista+, Mac, iOS, Android 2, ICS, Kindle Fire, etc. The OS market is fragmenting.
Some of those issues are not necessarily inherent limitations of the technology. We don't have to use Javascript, that's just what the standard currently is. Flash was a possible answer, as is Silverlight, in delivering apps over the web through a browser. Flash Air (check me on that) was a way to run a Flash app in what looked like a native format. Chrome 1.0 had a mode that hides all browser controls in an attempt to mimic the form of a native app. Java was restrictive in allowed functionality, but people added access to the Windows task bar, to OpenGL, to all kinds of things via JNI. We can add all those extra features to a browser via plugins. So it's technically possible to do all the same things from a browser. It's just a lot harder to get all the people in the middle to agree on reasonable technologies and then implement them the same way.
The large amount of OSs argument is interesting. On the one hand, that means there will be a large amount of mobile OSs for which a native app must be developed. That's a challenge to developers in itself. On the other hand, varying compliance with standards and various performance in a browser is another challenge to developers looking to reach all OSs at once via a web app.
Java could be brought up again, because of their write-once-run-anywhere idea. They did very well at making sure all Java implementations were compliant. But they had to offer a subset of full native capability, a limitation which was partly worked around by linking to native interfaces in a non-WORA manner. It sounds like any attempt to write once and run on every platform and have the software be as pretty and fast and functional as possible is essentially doomed. There will be limitations to those attempts (UI that doesn't fit in, no integration with platform-specific features like address book or task bar or spotlight, no access to technologies that only exist on a subset of platforms). But you still have the trade-off with the need to write many native versions for competing platforms otherwise.
The OS market is fragmenting.
This is precisely why the web will win. The time is already here where people have to decide whether to build a desktop app, a smartphone app, a tablet app, or a website that can support all three form factors? We're already there folks. The logistics of supporting 3 different paradigms are breaking down. At the same time a small team cannot build out an iPhone and Android ecosystem simultaneously, and definitely without leaving the Web entirely behind. Whereas if the focus on the web experience they can support every possible paradigm simultaneously.One is their reliance on a network connection. I know that sounds absurd since that's largely part of their definition, but consider this: I go to University where I expect that our internet connection is above average compared to the rest of the world. If everything I did on my computer relied on an internet connection, I'd go batshit crazy. The amount of times I've lost connectivity would make my computer a dread to work in that type of scenario. I don't want a chrome book and I don't think most people do.
Secondly, and perhaps a smaller hurdle, the development environment for web app creation just isn't as pleasant as native app development. I admit I have limited experience developing web apps, but to my knowledge there doesn't exist a mature debugger like GDB (I would love to be disproven).
Lastly, I truly believe people appreciate a consistent, usable, and beautiful interface across their whole computing experience. The web is too "grassroots" to provide a platform where I can expect all of the UI idioms and behaviours I've learned in one app to transfer to another app.