I was going to say something similar. While I realize that we are mostly entrepreneurs here, aren't there some of us who believe in working hard and providing a reasonable service or product at a reasonable price? In all seriousness, people often consider giving to charities and whatnot as a contribution to society. Wouldn't it be even greater to simply run a service - especially in this case - for an "honest" amount of money; ie, enough to make some profit, save some, and cover costs? Is this line of thinking completely absent from society?