This has the same pattern as the Vivendi deal with Blizzard back in 2007.

In both instances, the game end of the deal had peaked already, and there was nowhere to go but down. Nothing a few billion dollars can’t fix, maybe some “new content,” says the business guys.

Meanwhile their product becomes worse by the month. The magic is fading. All the people who made it great move on, not wanting to deal with the business parasites who showed up to squeeze a buck. Repeat.