Want bus notifications? They'd need to send them by your location, otherwise they'd have to broadcast all bus locations in the entire world to all people.
Want info in the supermarket? The supermarket gets to know everywhere your eyes wondered. Not just which products you looked at but which other people you looked at.
Similar issues for everything else.
When I first saw this video back when it came out I was mostly on the inspired side and assumed I could turn off the ads. Now, not so much.