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I too thought it was some new-fangled cloud storage-sync platform based on Unison sync.

I also assumed that this is related with this sync and I had problem with understanding this project by assuming this is some cloud extension of it

I'm old enough that I thought this was related to the old mainframe/UNIX company from the 90s!

I'm somewhere in the middle and remember it as a Newsnet Client for Mac OS from Panic:

A great tool I still use everyday.