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In the case of EVs they have. Western governments are spending piles of money to support EV adoption. Those subsidies help, but there are still significant drawbacks with the vehicles that make them a tough sell for many people.
Of course many people don't have the luxury of making decisions that would help everyone - though if they lived in a fairer society, where wealth more nearly went to those that toil to create it, then maybe they could (now that is ideology!).