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It seems like a strategic acquisition. LinkedIn looks poised to be expanding more into business operations/communications, especially given their previous acquisition of CardMunch. I can definitely see them trying to position themselves as an indispensable communication tool for industry and business professionals.

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And their acquisition of Rapportive fits in this context, too. (Great tools to help individuals in their business ops/comms.)

Then they should buy Yammer next.

I think Yammer is probably too expensive at this point. But they might want to build a competitor. Social CRM in general is a hot space and LinkedIn is well positioned to take a big chunk of that market.

But they need at least couple more hundreds of Millions to buy them.

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