I think it means “Billions of plastic bags were avoided in the US alone,” but that’s just me reading the headline.
if your goal is to eliminate plastic, or fossil fuel emissions, I'm not convinced these bans have been effective.
Plastic bag bans have been sufficiently successful that people have forgotten this was a problem.
Edit: Apparently this is commissioned by the plastic industry. It does match my anecdata of how many people I see buying "reusable" bags at the supermarket check out, combined with https://ourworldindata.org/grapher/grocery-bag-environmental...