This is definitely the kind of stuff you can do while listening to a podcast, watching a show. Additionally cooking in general is an activity I actually like to do. Give me good music, a nice bottle of wine and I can spend a lot of time in my kitchen.
While some people can level up and perform food-prep activities during the 9-10 pm hour so that the following 5:30 - 6 pm slot can be filled with quick prep, many people don't know how to do so, nor see the ROI for such activity.
But parts of the pleasure of many things comes from both the anticipation and the satisfaction of making something good and taking the time to cook is part of it. Which sometimes involves organizing your day so that you can do it.
Fresh pasta freezes pretty well, you can easily do a month at a time.
But sure, if time is of the essence, can't compete with opening a box. However, I'm not even sure they should be considered the same food; fresh pasta can be (should be?) eaten hardly cooked, with a bit of seasoning and oil.
Apparently making it at home, freezing it, and using it later is easy.
Having someone else make it, freeze it, then sell me the frozen product is somehow impossible and lower quality.
Each of these components requires compromises in a way that the home cook doesn't need to worry about. These are the things that cause compromise in quality, the addition of ingredients you'd never add yourself, and a lack of freshness that's apparent to anyone who makes their own versions from scratch. The best you can do is buy items from small, local, specialty shops, but it will be much more costly and just about anything you find in your average grocery store isn't going to be produced at that scale at all.
100%. This is always the epitome of French cooking, to me.
France: No good X at the market this week? I won't make X dish.
America: We have X on the menu, so we must be able to make it every week.
I know when I made refrigerated yoghurt (so only milk+culture ingredients) I could taste the difference in the milk freshness, and I was just using gallon store milk.
Freezer section has generally been where cheap or low-quality ingredients get a logo and heart-warming story about Nana slapped on them.
And to some degree it's a lemon market: I can only see the logo, the story, and the price, not what went into production. So high-quality ingredients have little pricing power.
Outside of restaurants pretending to do fresh pasta, I've never had actually fresh pasta, but some of these store-bought ones are very good, at least as far as my palate is concerned.
I guess I'm the only one who doesn't feel like it's tangibly better than dry pasta. I've made my own, bought from some of the best Italian pasta makers in Brooklyn ... I just can't tell.