> Facebook daily active users (DAUs) – DAUs were 2.11 billion on average for December 2023, an increase of 6% year-over-year
Incomprehensible numbers ...
Nowadays, Facebook provides no value to me. I don't like it. Still, I probably check it a few times a day when I'm procrastinating. I read the updates of the few acquaintances that still post on it. And I'm tricked into watching a few reels. A few groups are also interesting.
Ironically, I found their ads to be quite relevant. They went from boring t-shirts and gadgets to things that I could actually be interested in.
Also, unrelated I've started seeing erotic content on suggested reels. These low-quality videos have hundreds of comments and millions of views. All contributing to fb usage.
I honestly don't understand Facebook and Instagram and the rest of their products. I don't use them and I don't know why I'd use them. I truly don't understand what people get out of them. Yet the numbers can't be denied. Over 2 billion active daily. As OP put it, it's totally incomprehensible! Well done.
It was a great way to keep track of friends in other countries. Now it's just a shit bucket of content I never asked for that I have to wade through trying to find some things actually posted by my friends.
Insta kept the old model longer but now it's also turning into a trashcan because they're copying tiktok. If i wanted TikTok i would have downloaded that.