... this and that paper also worked on this research area and contain this and that stuff you can citate ...
The prof I was working with told me that this anonymous reviewer was probably the writer of those papers and asking for citation. ... this and that paper also worked on this research area and contain this and that stuff you can citate ...
The prof I was working with told me that this anonymous reviewer was probably the writer of those papers and asking for citation.The alternative is several independent communities of researchers that work separately on the same problem, but do not acknowledge the existence of each other. Now, that would put you off!
Of course, I've also seen EDITORS email me saying they would like me to cite some papers from their journal after I submitted my paper. That was definitely a turn off.
I think this is mostly just a kind of fun way of complaining about reviewers. Having been a reviewer for many computer science conference, I've often had the names of other reviewers visible to me. Most requests for citations are not for the reviewer's own work, and truly irrelevant citation requests seem to be pretty rare.
I do perceive journal/lab-centric fields to be worse about this, though.