Hey Chris,
We started as a simple splash page back in November 2011 and got covered in TechCrunch with our official launch in late Jaurary with our full launch: http://techcrunch.com/2012/01/17/startupplays-offers-an-affo...
Hope you find the concept interesting, lots more coming down the pipe this summer, follow along @StartupPlays
Cheers,
Franco