> According to an exclusive report from The New York Post, NBA Commissioner Adam Silver “said the league is working with Apple to bring a tech-enhanced viewing experience” to its upcoming headset.
When asked about it, he told the outlet: “We’re working very closely with Apple.”
https://www.tomsguide.com/news/nba-games-could-be-apple-visi...
If there is one group that has a track record for laying down piles of money for hardware like giant televisions and expensive streaming services, it's sports aficionados.