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And for the results of this, I didn't even realize Kellogg's had a charitable arm until now.

A few (many?) breakfast cereals were started by religious charities in America. Quaker being most obvious via the name. Kellogg's origin was seventh day Adventist I think.

I think there was a religious component to health foods at the time. But not sure why. One popular and possibly inaccurate reason was that bland vegetarian foods decreased the bodys animal nature.

There's never been a direct link between Quakers and the Quaker Oats people, for whatever it's worth - it's always just been a brand. The reason is reputedly that Quakers had a reputation for honesty in business, but I don't know if that's historically accurate.

That makes sense, but, as far as I know, the charity arm might as well be nonexistent compared to the arm that aims to get kids addicted to sugar.

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