The only ads I don't mind are commercial breaks on cable/DVR because those can be skipped. When you don't have full control over your video stream that's when it becomes too big a problem.
This wasn't always possible with TV; before DVR people would actually watch the commercials.
Okay but we've had DVRs for 25 years now. Commercials are more or less a solved problem until you get into streaming where they can be made unskippable.