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"By the time we launched, the price tag on Flow came in around $300,000."

That's peanuts compared to VC funding but still quite a sizable sum for a lot of people (e.g. me).

Of course, definitely a lot of money. We funded using cash from doing client work part-time.

I'm assuming most (all?) of the work was done in house, so did the $300k go to paying employees? Thanks for sharing your story.

I'm betting this is the calculation: hours of product development X hourly bill rate = $300k