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If you're complaining about the price, then you're not the target audience. This seems like the same type of thinking that brought us the Juicero, K-cups, or any other trendy food things that people that want to feel special can spend their dollars on to keep up with the Jones/Kardash/FOMO whatever

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I'm not a fan of the specific new pasta shape, but I like the brand itself, because they offer something that is hard for me to find elsewhere, especially in a ~normal grocery store: unusual grains in unusual shapes. The comparison with Juicero seems wrong to me because, as far as I can tell, that product was a very old existing product (fresh juice) in a new wrapper. I don't know anything about coffee so I can't comment on the K-cup comparison.

I have tried other brands and failed to find anybody else that is as reliable at unusual grains in unusual shapes. The difference is real!

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