That's a cute system.
Moving stuff around with controlled vibration is known. There's a cute trick where you drive a flat horizontal plate in three axes (X, Y, and rotate about Z). Sawtooth waveforms will move things around; the slow part of the sawtooth produces motion, and the fast part yanks the plate back to the starting point, breaking from static friction to weaker sliding friction. It's even possible, by using combinations of translation and rotation, to move multiple objects in different directions. The original research was funded by United Parcel Service. They wanted to take a table full of boxes, separate them, align them, and send them to a conveyor. Didn't work well enough, although someone did a chessboard demo where multiple pieces were moved around separately.
This is a similar idea, but at a finer scale.
> "with the soles and attached/embedded ultrasonic transducers"
That suggests doing this in the shoe, instead of in the floor. Different system. Disney might license that to Nike.
I can't see it for theme park customers. This system can make people fall down.
Performers, though...