Interesting to have a corporation bully people into revealing private medical information in this way.

Even more relevant and appropriate for bragging rights than a far away future intention to donate organs would be present organ donations already done - of a kidney or bone marrow for example. Why not add that as well?

Along these lines they should consider adding lines for other medical tidbits that are elements of pride and identity for many people. For example, the number of abortions, if you're a cancer survivor, addiction status, ADHD medications, and any other interesting bits they think your friends should be aware of and might bond with you over. Some of of these tidbits might possibly even be monetizable when sold to insurance companies or others interested in such details, that's just a bonus.