I think in the history of warfare - especially when looking at wars that successfully and positively changed the course of history - winning usually requires one to "take it to the people" - especially when its a populace that at a minimum passively supports the regime that produces continuous warfare.
I specifically think of Japan and Germany in World War II. To a lesser extent, I think of the American South in the American Civil War.
My thinking here is greatly influenced by this fascinating book.
https://www.goodreads.com/en/book/show/7687279