It's a really different sound from "back in the day" and likely to be rejected by a lot of the people who grew up on like, bonobo and dj vadim. But the label plays the same role, favoring experimental & alternative groove-based musicians.
The "original" ninja tune artists were so influential that key elements of their sound just became part of the main stream of pop and hip hop today. The current crew is similarly disproportionately influential on other musicians, and I'm nearly certain it will play out the same way.
They had a predilection for releasing zillions of compilation albums with heavily overlapping track lists, which kind of fatigued me on the label, but I'm still fond of the early releases of theirs that I bought.
Funkjazztical Tricknology FTW!