>when a multinational corporation is looking at the prospect of possibly losing billions of dollars in zero-effort recurring profit. I also think these sort of behaviors are damaging their brand, which is certainly Apple's most valuable asset - which is to say that I think they're acting in an irrational way, because of the amount of money at stake.

Being a Mac user since the 90's, it is unfortunate what Apple has become. However, this is often happens when a charismatic leader leaves the company (in one way or another). From what is seen in the the process of how so many startup at YC went from little company to transnational corporation, and what people's reaction to them have changed over the course of the year as well as the influence of funding and corporate culture has on a company are also very telling.

Now days I'm sticking to linx BSD F-Droid for personal stuff even though they are not as user friendly in the UI aspect.