Indeed, so why do they care what I can/can’t install on /my/ phone? I don’t need someone to fight my battles for me, and I certainly don’t need someone to fight their battles for me!
Where is the limit on that sort of approach? Do you want the state to force everyone to set prices so that you can purchase everything at terms "reasonable" to you? How do we decide what is "reasonable"?
Given the existence of the Android alternative it is hard for me to support the argument that the government should mandate how Apple conducts its business. Even when I agree that Apple's policies have problems, I still don't think heavy-handed regulation by government is necessarily better.
That is what's unreasonable; I would be glad consumer rights are being protected by the power of the state in this case. It is hard to believe that there are so many people who prioritize the rights of the corporation to prevent competition over the rights of individual to do business with whoever they want, regardless of what hardware they own or operating system they use.
This is all consumer rights legislation. From the tone you are clearly opposed to this example, but it's not some revolutionary new concept.