A real option, mind you, not one that's tilted so far in Apple's favor that any competition looks hopeless from day 1.
> Notarization for iOS apps — a baseline review that applies to all apps, regardless of their distribution channel, focused on platform integrity and protecting users. Notarization involves a combination of automated checks and human review.
...well, except porn and sex-work apps, I guess. Will nobody think of the poor, penniless OnlyFans CEO? /s
Apple at this point is just surpressing whatever it deems bad, even if that app as mandated by the EU wants to be hosted outside of teh App store.
Actually, they'll likely be excited to pay it, since finally having access to the iOS market will unlock tons more revenue. (And lead-gen fees are no stranger to their business model.)
> Core Technology Fee — iOS apps distributed from the App Store and/or an alternative app marketplace will pay €0.50 for each first annual install per year over a 1 million threshold.
source: https://www.apple.com/newsroom/2024/01/apple-announces-chang...
> Developers can choose to adopt these new business terms, or stay on Apple’s existing terms. Developers must adopt the new business terms for EU apps to use the new capabilities for alternative distribution or alternative payment processing.
So you either choose US/Global Business Model (what we know today), or EU Business Model (what was announced today, with flexibility but high fees). You can distribute on the App Store either way.
And there are also free apps that might want to be distributed through Apple's store alongside an alternative store, which would require them to accept the new terms, as far as I can tell.