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So a sports magazine that has been renting out its brand for decades is now representative of "real journalism?" I'm not sure "real journalists" would appreciate that conflation. Unless of course the comparison is apt, in which case "real journalism" died long ago.

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Renting out the brand and/or selling their soul for clicks is a pretty common path predating the final implosion in a lot of cases. Forbes, National Geographic, and I'm sure countless others.

I had to explain to someone at work the other day that Forbes is just a blogging platform now and Newsweek is a tabloid that's been sold to new owners like 4 times over the last decade. These are not the publications you remember from the 1990s. And yes, there are countless other examples.

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