Sports Illustrated implosion shows the ugly, ongoing collapse of U.S. journalism
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techdirt.com
Journalists love to paint themselves as noble victims of technology, as if they bear no responsibility for the polarization and resulting erosion of public trust in authority. Sports journalists where especially guilty of cultivating cozy relationships with their subjects (access journalism), pushing their own pre determined narratives, and blurring the lines between reporting and opinion. It's not hard to understand why people have turned to other sources.
One upshot here is at least SI will stop spamming me via snail mail.
It doesn't take a genius to know alienating the majority of your audience is bad for business.
This is a pessimistic view. Media has never been richer. Facts can no longer be hidden.
Except by a firehose of falsehoods, which was cheap even before LLMs: https://xkcd.com/1019/
The media is largely owned by a few conglomerates and rich families. When we turn on MSNBC we are watching Comcast. Read the Atlantic we are reading the opinions of Laurene Powell Jobs. I haven't found a lot of truth on any topic in the last 20 years.
What we perceive today as bias and censorship are symptoms of the loss of independently funded journalism, which is now captured by corporations due to how they direct ad dollars towards narratives which support their own public relations. This started with the loss of the Fairness Doctrine under the Reagan administration:
https://en.wikipedia.org/wiki/Fairness_doctrine
Its loss was so important because it removed the payment stream which was previously provided by other programs on a media network. In other words, the news now had to pay its own way through ads shown during the broadcast, rather than from the network's general fund. Which gives guests leverage to remove those ad dollars when interviews don't go well.
Then the Telecommunications Act under Clinton removed the barriers separating broadcast from print news, allowing one corporation to own all of the news in a city/region, which led to the rise of today's handful of wealthy multinational media conglomerates which mainly broadcast infotainment/propaganda:
https://en.wikipedia.org/wiki/Telecommunications_Act_of_1996
The fix is to do the opposite of the pieces of legislation that created this situation, mainly:
1) Bar advertisers from influencing journalism
2) Create independent funding sources for journalism by giving it special treatment as the Fourth Estate (branch) of our government of the people and by the people, for the preservation of the American way of life
The main barrier to these is the political right in the US, which doesn't want any limitation on free speech, or any taxes supporting nonessential government programs. The political left also silently maintains the status quo by profiting from it. Which pushes both parties towards a one-party equivalent where corporations determine government policy by framing debates in ways that steer people towards voting against their own self-interest to relieve their cognitive dissonance.
So the real problem is how to convince a disenfranchised, overworked and overtaxed population that the answer is more regulation and taxes. I feel that other solutions won't work, because they don't address the fundamental issues. Meaning that they would favor dogma over fact-based analysis and historical understanding.
We also have to remember that news has always spread regardless of medium, so the existence of the internet is a red herring. Funding is the real issue.
https://www.npr.org/2021/10/18/1046952430/the-consequences-o...
[1] https://en.wikipedia.org/wiki/Decline_of_newspapers [2] https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3175555
Policymakers, owners, publishers, and even editors are to blame for the enshittification of our Fourth Estate.
For a primer: 1/2 of the "Fit To Print" documentary details how corporate raider Neuharth started the "infotainment" doom loop with USA Today in 1982. (The other 1/2 shows the hero's journey of one person still doing investigative journalism, at great personal expense and sacrifice.)
TLDR: Neuharth guaranteed Wall St 15% returns, achieved by gutting newsrooms and labor. This forced the competition to follow suit, to appease their own investors.
There are many other villains. Reagan Admin ended the Fairness Doctrine. Clinton Admin encouraged consolidation, thereby destroying local media. Etc, etc.
https://www.justwatch.com/us/movie/fit-to-print
https://tubitv.com/movies/682467/fit-to-print
https://www.imdb.com/title/tt2721376/
It's the same with scientific journals. Yes, print journals are a thing, but who actually uses them anymore, even in higher ed?
The challenge, of course, is convincing netizens to pay for your content, or freeing it in a way that isn't alienating to readers.
(fwiw, I subscribe to a couple of print magazines for my 1st grader. I think they're great for kids!)
Private Eye would have more money and more eyeballs if it had a sufficient online presence but the simple answer is Ian Hislop doesn't want that and I would imagine he would say "We're doing just fine, having not invested a lot in to online presence for Private Eye" and he'd be right.
What works for Private Eye might not work for the New York Times.
Are the publications putting everything online making loads of money by doing so?
Because they sure don't act like it.
They pay like shit, and they keep writing articles about "the ugly, ongoing collapse of U.S. journalism"
But when they report on something, it's gone from the public view in a few weeks as the only place you could find it would be your own archive, assuming it goes back that far (and you wish to dedicate the space in your house), or a major library of which there are only a handful in the country that would maintain an indefinite archive.
Something more impactful than a report on another suspiciously "bungled" contract by a councillor would be to be able to see the other articles they've done on that person over the decades. Even if there was, say, a year-long delay in putting them in the archive, there's a difference between "Eyes passim" (doubly irritating as there's also no thematic index and hundreds of back issues you'd need to look in) and seeing the older reports in front of you.
Former players and managers writing for them, in depth coverage of almost every sports team, stats guys doing deep dive analyses, insiders with lots of connections to break stories on trade and transfer deals, a nice daily email summarizing the previous days sporting news.
I gladly pay their subscription fee.
So I agree. Sports Illustrated dying does not entail the death of sports journalism. Just means other institutions are doing it better.
“Since The New York Times Co. acquired The Athletic for $550 million in January 2022, the site has had a total operating loss of more than $43 million, even as subscribers have more than doubled to 3.27 million over the same span.”
Source: https://frontofficesports.com/the-athletic-lays-off-20-journ...
Don't know they were quite happy with their digital transition in nov 22: https://pressroom.si.com/press-releases/arena-group-reports-...
Ok, sure, I can agree so far.
> and lots of legacy news properties (NYT, The Guardian, etc) have been doing that
And you've lost me. the high-status outlets that survived the online transition are doing "rushed college essay"-tier work at best. Where's the "high quality journalistic work"?
I recently realized I should compare the news to the non-fiction I'm reading all the time. It's not THE NEWS but whats the real difference between one 500-to-5000 word explainer for newbs and another? One is the news because it's supposed to be important. Otherwise it'd be an obscure subject matter explainer like the other shit I'm reading. And god damn is the news embarrassing themselves.
And here's a WaPo example: https://www.washingtonpost.com/history/interactive/2023/take...
Similarly, The Guardian on the Panama Papers: https://www.theguardian.com/news/series/panama-papers
----
Somebody has the report "the news" and that's both untrustworthy and commoditized at this point, but it's not like traditional newspapers aren't also doing any investigative journalism, or intentionally not adopting multimedia methods of presentation.
I like the LWN.net model, where "Brief items" that are essentially links to stories on other sites (but with their own comment section) are free to everyone, and their original journalism is free to paying subscribers for 1-2 weeks, and then free to everyone else after that.
If you're not a subscriber and want to see take on any topic, you can with a fairly short delay. If you want to see their historic output, either for research purposes, or just to get an idea of the consistency of their output, no problem.
It's only if you want to see their original work right now, or participate in their comments while the article is fresh, and you're happy that it's the kind of content you want to pay for, then you can. And there are multiple membership tiers (without much to distinguish them) so you can, to a limited degree, settle on a membership level that you feel is fair value.
https://lwn.net/op/FAQ.lwn#subs
I read LWN.net for free for ages, before deciding that, yes, this was a site whose journalism I was actually happy to pay for.
The reason behind that license loss is a contradiction between the two sources. TechDirt seems to imply that it was a renegotiation tactic where as Levine seems to imply that it was chaotic at post-Merger Arena and they were just dropping the ball on their debt and licensing obligations. Maybe a little of column A and a little of column B.
[1] https://www.bloomberg.com/opinion/articles/2024-01-23/sports...
Whatever existed from 2019-2023 was SI in Name Only. The website was absolute trash. I'm guilty of not having picked up the paper magazine in that timeframe.
My childhood was spent pouring over Sports, Nature, and Gaming magazines. While the web has provide a lot of that information in a much easier to search way, the discovery mechanisms that a smaller, but more focused set of media brands created were fantastic. You could rely on people having read / scene the larger touchstones of culture and it led to more connection.
There are a lot of great things about the Internet and the specification of news / knowledge, but part of me worries that the division we're seeing in society are a direct result of folks not having reliable sources of shared experience.
I don't know how to solve it. I worked in publishing for over a dozen years, and it only seems to be getting worse and worse.
However, IMHO the article has missed it. Article claims that SI is a failure because "Real Journalism" is dying and SI should have used real writers.
I don't think so, SI has been falling (like a lot of print) since the internet. Sports people want to read and talk about sports, SI was that outlet and they've lost the marginal subscriber. Now there are limitless places to go for a sports fix.
SI was doomed from the beginning and lack of "Real Journalism" wouldn't have saved it.
The real interesting question is does the brand still have value (Maybe not 1M/month) and what to do with it now.
And I probably dropped many of them before the quality deterioration became obvious. They just didn't fill a real need any longer and they were just piling up on my coffee table.
So there's arguably no real value proposition for most subject specific news outlets anymore.
Maybe (hopefully sooner rather than later) these parents enforce restrictions or come together to form networks that have the ability to provide some consistency and deep rooted social interaction with clear links directly to the real world, but not tied down to it, away from the giants of advertising that will always feed their users sugar and no veggies.
Maybe, of course, this has to take the form of a product that generates revenue, and maybe that makes the entire vision of a healthy widely-adopted internet an impossibility.
The good news is that there are two weekly print newspapers
https://www.tompkinsweekly.com/ https://www.ithaca.com/
and at least one pure online play
not to mention another weekly paper oriented entirely towards entertainment, culture, dining and stuff like that.
If you accept the idea that the generation rate of local news in a small city is too low to justify a daily paper than the transition from daily to weekly which improved economics is a good thing. Seen that way we're in a golden age of journalism in Ithaca. I've seen weekly papers be successful in many other locations but usually in the form of the "entertainment, culture, and dining" paper. Here in Tompkins though our weeklies are so good who needs a daily?
It's free and ships via mail monthly. I never signed up, it simply shows up. Their website[1] says they currently publish 40+ distinct editions across Dallas, Houston, Austin, San Antonio.
I have no idea how their finances work, but they seemingly found a model that could possibly be duplicated elsewhere.
);
In doing so, it killed whatever advantage they had analyzing sports - you could get season preview articles from other avenues as good or better than SI. Nevermind the disaster of its "Swimsuit" issues (which, honestly, is good riddance, but it was a known part of the brand.)
Long form sports journalism already has a large, struggling entity: The Athletic. Beyond that, every major publication in the country covers long form sports stories in some shape or form.
Highlights and analysis can be found on YouTube (for free) and the websites, podcasts, and social media accounts for each league/team. Not to mention the heavyweights like ESPN and TSN, who also focus more on the entertainment side of it.
Then you have discussion, which already freely happens on Reddit, various blogs, Twitter, and other social media.
The market is incredibly saturated from every single angle. Even with the brand value of Sports Illustrated, finding a profitable niche would be incredibly difficult.
Struggling? The New York Times paid over half a billion dollars for it in 2022.
The article on Wikipedia said NYT laid off it's own sports writers. Why would it need to be sold if it wasn't known to be struggling?
The founders were criticized at the time for having left money on the table by selling.
Since the sale, things have been a little less clear because NYT is more opaque about it. Regardless, they had layoffs last year and ended their entire beat reporter team because it wasn't drawing national audiences enough. There have been various reports over the last year that NYT is struggling to turn the unit profitable as well.
- you got amateurs (bloggers, social media) being capable of running very fast and high-quality journalism on very low budgets (as the barrier to entry is extremely low, all you need for a vlog these days is a basic iPhone) that can be covered by donations, sponsorships (patreon) or merch
- you got nation-state actors (aka troll farms and content farms [1]) that churn out tons of content for free
- classic print journalism has seen advertising income drastically collapse as ad budgets shifted towards the Internet
- the tradition of reading a newspaper at breakfast has gone, either because people have no time for that any more or because they're reading on their phones
- people lack the money to spend on newspapers
- people are sick of being advertised to all the time, ad blockers significantly impact anything from web pages to Youtube
All in all, high-quality long form journalism (especially investigative reporting) takes serious amounts of money, time and legal risk, but the finance base for this has gone down the drain.
Some media has escaped the fate of their fellows by being bought up by some rich person, but that carries ethical challenges on its own.
[1] https://money.cnn.com/interactive/media/the-macedonia-story/
What is the definition of "journalism"? Are there particular examples that you are thinking of for these 'amateurs'? How many 'amateurs' have broken stories which involved going into archives, chasing down leads, interviewing the principles involved, etc?
As compared to [vb]logs (re-)reporting a story that was originally broken by a 'non-amateur'?
That's already something not many newspapers or radio stations do, their content tends to originate from press agencies, verbatim copying police reports, or from syndicate stations as John Oliver pointed out a few years back [1].
Some outlets are even worse, they do just the same but it's not even a human journalist rehashing someone else's content but some kind of AI.
[1] https://www.rollingstone.com/tv-movies/tv-movie-news/john-ol...
This is what the author is claiming and not defining "Real Journalism". Maybe you have to go to a 4 year school and work for the NYT first to become a Real Journalist?
One who journals. A journal is a record of current and past incidents and events.
Unfortunately for "journalism" however, "journalists" by and large just write biased hit pieces intended to draw out fear, anger and sensationalism for money. They do not write and keep records, aka journals.
I'm ecstatic that "journalism" is dying. "Journalists" are not the Fourth Estate, they are just a cancer blighting humanity.
I see it as a net positive, you have a decentralized distributed group of investitive journalists who are directly reliant on their subscriber base rather than the political whims of the institution. So they are more incentivized to do good work and are harder to silence when the go against the powers-that-be.
It's a shift to merit (are you a good journalist) from credentialism (the BigPublisherCo gives you a job as a writer).
The problem: with a massive media powerhouse such as the NYT backing you, you can go against large international conglomerates - their lawyers will have your back, and you won't have to pay out of your personal pocket in case of the other side winning in court.
Once you go freelance, that protection vanishes.
Print used to have dedicated sales people who had relationships with agencies and brands and could connect those organizations with a dedicated and defined audience. Both sides were vetted. And if any problems occurred there was a responsible and responsive party to fix things. Marketing people could rest easy at night knowing their ad for khaki pants would not be next to photos of white supremists marching in New York wearing khakis.
They gave that all up for the opportunity to show ads for the CatTurd NTF at $0.50 per thousand impressions. You know what defeats ad blocking? Serving the ads from your own servers.
In the end they gave it all away to Google and Meta because they were shortsighted. Just like Sears ended their catalog operations leaving the field open for an Amazon.
I’m waiting for someone to propose gathering all of the quality posts from Medium and Substack on a specific topic or interest area and publish them together for a dedicated audience. They could do this on a periodic basis.
For instance, Jon Bois has some absolutely incredibly well researched videos on YouTube that go deep into the history of sports teams, and there are relevant and easy to consume graphics that go along with the story.
Just because print journalism struggles to compete and can't capture the majority of the sports media market like they used to, doesn't mean that journalism is collapsing.
Horny 11 year olds?
I mean, it'd fit the demographics of anyone still buying Sports Illustrated swimsuit magazines pretty well. Anyone under 60 presumably just... finds porn online.
It doesn't sound like "Sports Illustrated" is journalism. Unless they were trying to make the point that brand-name-uber-alles was the decline of journalism it sounds like the publication should just die already.
I don't doubt that actual journalism is being eviscerated but they didn't give me any good examples in their piece.
If you keep the quality up you can likely get away with your thumb on the ad button but if you drop the quality at the same time there's no value left.
Don't offer free lemonade, piss in our mouths then expect payment and a gratuity. That's not how anything works.
If hundreds or thousands of people and businesses are giving something away for free, and your company is charging money for the same thing, it shouldn't be too surprising that it's having trouble competing with the former.
I have come to realise that Journalism is best seen as “data labelling” for the giant LLM we call “society”. Society has to have some data points it sees as truth and not truth.
Trade journalism seems the sensible level but honestly I Expect to see journalism in larger companies as management gets disaggregated - reporting on the politics and potentially going hand in hand with a rise in democratic workplaces
Obviously that would drive men away. It's nature.
I don't understand how younger people demand obese models. Is it a "loud pc minority" making that demand?
It's totally against the natural instinct and mating attractiveness of fit vs unfit. Especially teenagers who tend to be fitter than adults.
I've read and noticed that thin women and flat asses aren't popular anymore. Some men like the unnatural physiques according to plastic surgery. Younger people are more anxious, stressed, don't have a future to look forward to with home ownership and social media also hurts many.
I have doubts that this helps but it kept being repeated so I thought it might have some benefit. Was it actually the negative reaction for publicity?!
I think they're making a mistake in wording the conclusion with so much certainty based on the tiny sample size though.
I'd say big companies that can confidently stratify the age of users in their porn search preferences, or even social media users, would be a good way to get a more valid sample size.
Might as well say that the decline of seventeen magazine and daily bread (rollerblading magazine) were indications of journalism’s decay.
Journalism is about holding powerful interests accountable
A popular sports tabloid - even if it does do deep “reporting” isn’t journalism by any stretch
Yes, there are other sources of sports news online, but I don’t want my kids clutching their iPad and Chromebook every waking minute.
Print journalism/media is an antidote to the distraction epidemic and our capitalist overlords are actively hollowing it all out.
But at the end of the day, we’re the consumers, and we still have the choice to pay for professional journalism if we care about the truth.
The boomer concept of the 80s that we can’t get rid of. People still think something is high or low quality because some licensed logo of a company that ceased operations 20 years ago is on it
That Calvin Klein jacket from tj maxx? No calvin Klein employee had ever even seen its design before. Your Toshiba TV was not made or designed by Toshiba
We need to step away from the 80s and start focusing on quality instead of logo playing cards being traded between billionaires
All that means to say is that too much money is tied to branding, and individuals, corporations and countries will continue to ride this cash cow for as long as it lasts.
Costco is still sort of like this for me. If I need $thing, I can just go get whichever brand of thing Costco is selling. There are usually only a couple choices, and they're generally pretty decent and good value.
In the absence of branding like this, I need to go make an informed decision on every purchase, in product areas I'm often not particularly familiar with or qualified to judge. The dazzling array of widgets available in whatever category doesn't help if I can't tell a good from a bad widget, can't trust online reviews, and can't take "made by $brand_i_know" as a badge of it probably being fine.
I agree we've lost this to a large degree, but I do think it's more of a shame than you seem to be suggesting.
I don't think that's universally true. I may not trust Amazon user reviews a whole lot. I least I need to interpret them. But, in my experience, something like Wirecutter won't lead you that far astray. Probably not Consumer Reports either although I don't subscribe.
National Geographic also went out of business last year, in that they now employ zero writers (Disney is the majority owner).
Warner Brothers Discovery Corp is performing a similar wind-down of the operations they own (they cut $3B from production budgets last year), and is hoping to apply the same thing to Paramount's holdings after their proposed acquisition is approved.
In particular, CNN and CBS will be owned by the resulting company, and there will be plenty more journalists to fire at the resulting conglomerate (WBD laid off a bunch of reporters at CNN last year as part of a pivot to cater to the Fox News audience).
The above is an obvious-in-hindsight side effect of having copyrights that basically never expire. Maybe after they've all burned themselves to ash (and stop bribing congress) we'll be able to repeal the Sonny Bono / Micky Mouse Protection Act.
Shorter copyright was not going to save CNN/CBS’s video news model. It’s an enormously inefficient way to get information.
Mickey Mouse entered the public domain a few weeks ago:
https://www.nytimes.com/2024/01/01/arts/public-domain-mickey...
the world if filled with amazing female athletes. you can do a mix of 50/50 for covers and put real people doing real sports.
what did we get as cover of SI ? a freakin kardashian.