I remember this article. The issue today is that there is so much abundance of digital products that streaming sites like Spotify need to charge extra for content considered premium: https://www.strangeloopcanon.com/p/discovery-is-the-original... I think that with the online marketplace "optimized" for low cost- Amazon and Direct from Supplier available through Drop Shipping, the long tail needs to focus on more basic goods, like housing and transportation.