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He has done plenty of blind tests on his channel.

I trust a lot of what he says, but not everything. He has an interest in the machines and his own career, not just in the coffee. Trust but verify.

Of course, same goes for any other coffee-expert-content-creator (eg Lance Hedrick) or really any other expert in any other field.

> I trust a lot of what he says, but not everything. He has an interest in the machines and his own career, not just in the coffee. Trust but verify.

Yes, as an example his lack of reviews on eureka grinders is very noticeable in comparison videos.