Finally! This is only 30 years too late.
Also, let’s hope the IRS’ current beta of self filing app is successful.
Not to be confused with IRS Free File
In all seriousness though, Free File pretty much does what it says on the tin (allows low-income taxpayers to file for free); it has existed since 2003; and it has been pretty successful all things considered (Intuit and H&R Block's best efforts notwithstanding). I think it's a reasonable name.
I found the Free File thing but it didn't quite sound like what you were talking about :)