From comments in threads like this I think most people would be shocked that Intuit makes the largest segment of their income from business customers, not individual consumers.
Is this true for turbotax specifically, or merely for intuit as a whole (which includes things like quickbooks)?
The “business customer” is a slight misnomer because Intuits definition of this segment includes “Small Business and Self Employed”. Quickbooks accounts for thr largest share
For consumer segment TurboTax still drives 30% of their entire revenue.