From comments in threads like this I think most people would be shocked that Intuit makes the largest segment of their income from business customers, not individual consumers.
Is this true for turbotax specifically, or merely for intuit as a whole (which includes things like quickbooks)?
The “business customer” is a slight misnomer because Intuits definition of this segment includes “Small Business and Self Employed”. Quickbooks accounts for thr largest share
For consumer segment TurboTax still drives 30% of their entire revenue.
For those unaware, Intuit owns...
TurboTax
Mint
QuickBooks
Credit Karma
MailChimp
They do own Mint, but they are killing it and trying to get customers to switch to Credit Karma. Intuit bought Mint but never really put much development effort into it beyond the bare minimum. Like too many financial tracking things which are "free", the user was the product on Mint that its advertisers wanted. I switched to Monarch which is paid and has some people from the original Mint team behind it.