But why all this scamminess to begin with? Are there that many customers that are somehow bad actors? If so, why not just turn off the card key, and done: no more gym access? Simple greed? Or the only way to keep the membership to $X/month is to make it hard to cancel, otherwise it would be $X+y/month and no one would join?
IOW, there’s some dynamic I must be missing. Maybe it is simply greed. But gyms have employed dark patterns for decades (I’m old, and it has always been this way), what has kept someone from opening the “not scammy” gym?
(And if you live near Redmond, WA: someone has opened that gym, called Eastside Gym.)