yeah it's the latest 'flavor of the month' game right now. This constant cycle of:

'new game is hyped up > new game gets ubiquitous popularity > new game has a major loss of hype > repeat'

Is why I stopped buying games until they've been out for a while. Not because I care about what's popular, but because my friends fall for this trend every time and I've bought hyped games before, but then everyone stops playing them after 3-4 weeks once their favorite streamer shills the next hyped game.