A lot of the photos you see of "plastic surgery face" are before the swelling comes down and you look normal again.
https://knowyourmeme.com/memes/erin-moriarty-plastic-surgery
At a certain point it catches up to you, but it’s very feasible for a 40 year old to look 30.
So it's a stopping problem. One might as well ask "You bought your Bitcoin at $0.01?! Why didn't you sell it when it was $60k?!".
It's possible to become a "connoisseur" at anything. Music, art, movies, food, wine, or physical attractiveness.
People with poor taste[1] get bad plastic surgery, and are rewarded for these decisions because members of the opposite sex with similarly poor taste become more attracted to them.
This is the equivalent to junk food being loaded up with salt, fat, and sugar: it works on a surprisingly large fraction of the population.
Personally, I much prefer a fancy meal that involves spices, herbs, and visual appeal, but I'm actually in the minority in this respect.
Similarly, I prefer elegantly dressed women with air of grace about them, but that's just me and my refined taste. There are enough men out there that simply want bigger boobs, that this has spawned a multi-billion-dollar plastic surgery industry. Not to mention push-up bras, etc...
[1] Some people would argue that all taste is relative, that there is no right or wrong here, etc... Normally I would agree, but we've all seen the "People of Wallmart", and... well... yeah.