Surrounding text with underscores to indicate italicization is intuitive to anyone who is familiar with that convention.
Personally, I find surrounding text with forward slashes exactly wrong for italicization, because I mentally apply a skew-transform to the text to make the slashes into vertical lines, which leaves the text itself slanted in the wrong direction. Backslashes would make more sense, and also avoid looking like regular expressions. But literally no one uses that convention and we do not need a new one.