Who cares about responsibility? I want more efficient price signaling. Bringing spending more in line with intent improves price signaling, so, gives us more utility from this whole capitalism thing. Doing this also happens to benefit and strengthen the weakest actors in the economy, and to make them more-confident economic actors.
It’s all win except for the companies getting free money for no reason. Why not fix this?
[edit] put it this way: if easy visibility into subscriptions and standardized, easy cancellation mechanisms were already mandated, would there be a strong case for changing that?