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What would you want business to do ? See that customer is not active then go ahead and remove their subscription?? Lmao then you will have customers asking why did you stop my account. Clearly you have not faced customers before.

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OP doesn't say remove subscription, just charge $0 for months where users don't use the service.

And charge more than agreed bill if you use more ? This is not how pricing work

Why not send a message reminding them of the service, and giving an easy one-click way of cancelling? You could include some info on how they can use your service as well of course.

Imagine someone walked by your house every month and dropped a $5 bill on your lawn. The 1st of every month ... there it was.

Would you put up a sign reminding them to stop stop dropping $5 bills?

No, which is why I think the government should force companies remind people they took out subscriptions, and make it easy to cancel them.

Talking about Netflix specifically: if I don't log in and watch something for a week they will start spamming me with emails like: "Here's a show we think you'd like", "Continue watching show X", "New season of show Y is coming to Netflix next Tuesday".

They really seem hell-bent of making me watch something, just in case I was considering cancelling my subscription.

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