I'll never understand the pricing of expensive tech stuff (well expensive for me).
Still a lot of people will buy it so why 3499, 3699, 3899? Why not 3999, 4199, 4399? Surely if you have the money you would buy it either way.
Still a lot of people will buy it so why 3499, 3699, 3899? Why not 3999, 4199, 4399? Surely if you have the money you would buy it either way.
Pricing is partly art. Pricing is about choosing a number that you think the market (and the market size you're after) will bear. Pricing can signal status; it can signal "this is for you" (e.g. when inexpensive). Pricing is psychological - that's why you see 9.95 instead of 10, that could be one of the reasons why the Vision Pro is not in the $4000 range because that is in a different level psychologically.
etc.
Profit = Volume * (Price - Cost)