While I don't think it's enough to drive people to a different product, the fact that Google search is noticeably worse than in prior years has definitely gained mainstream attention. The amount of ads and SEO junk has caused frustration, but the alternatives aren't well known for most people to bother to switch.
An artist I follow on Youtube put out this (comical) video regarding it - https://www.youtube.com/watch?v=jrFv1O4dbqY