The idea that "Apple" has "a sense of entitlement" is click-baiting anthropomorphizing from someone monetizing eyeballs. It's not even supported in his text.

So much on this topic lacks real grounding.

1. Apple's take is legal. Even Sweeney admits his objection is only on bad faith grounds; there's no failure to comply.

2. Gruber and others want Apple to be nicer. But doing more than the law requires just invites more lawsuits.

3. People objecting to 30% fail to mention the small-business program, where if you have revenues below $1M, Apple's take is 15%. So these businesses are significant, and many, many years of expectations are baked into their business models. Discounts for nothing would just be a giveaway.

Regular people are entitled to have their devices from Apple just work: no viruses, no adversarial software, no snooping by Apple or others, no creeping data overages, effective and automated (security) updates, and no premature end-of-life. The cost of even a little bit of that would be the biggest tax on productivity and enjoyment.