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According to their published annual reports they make like $1.5m in profit from their publications ($2.8m rev - $1.3ish direct exp). That profit looks like it basically pays for their administration and 'governance' line items which total $900k.

https://www.asanet.org/about/governance-and-leadership/audit...

Maybe they'd have to have a smaller holiday party?

Less money short time maybe. But look at the reverse situation when lotteries were legalized and used as funding for schools. Which happened short term, but then not.