For frequently used apps, I do what eviks says.

It’s a solution that annoys me as an idea, but it’s the only thing I have found that works for me. I have about 20 individual AutoHotkey scripts that are named GO TO <application name> and that go like this:

  SetTitleMatchMode 2

  if (not WinExist("Mozilla Firefox ahk_class MozillaWindowClass")) {
    Run A_ProgramFiles . "\Mozilla Firefox\firefox.exe"
  } else {
    WinActivate
  }

  Return

I also have individual LNK files that target the AutoHotkey scripts, so that you can run the scripts from any launcher. Here is how it looks in PowerToys Run:

https://op111.net/images/20240117-powertoys-run-autohotkey-s...