Further lessons from GE:
* Gaming the system internally or externally is something a CEO needs to actively manage and defeat, not reward.
* Trying to turn businesses based on contracts for delivery (with lumpy revenue/risks) into contracts for service and recurring revenue is a dangerous game, because you take your eye off the ball that is delivering the products in the first place.
* Conglomerates of disparate businesses never work in the long term, primarily because of the points above. Google is an example of how that affects IT/cloud/services businesses. Microsoft is an example of how to re-orient the business to focus on a specific class of customers (Enterprise) and their direct needs.